Classic/Collector Auctions Digital Marketing 2023

Success Stories

01 / The Project

Promoting a Narrative

Kahn Media was contracted and tasked with promoting a customer testimonial video to an audience of affluent automotive enthusiasts. The purpose was to create a personal and emotional connection with the classic/collector auction brand while telling a story from the perspective of their unique customers. As this was the first video the brand wanted to promote, strategy, targeting and structure were formed from scratch.

02 / Tactic

A Tailored Approach

Kahn Media’s digital marketing experts conducted an in-depth analysis of core demographics to reach and raise awareness among those closely aligned with the brand and its subject matter. A multi-channel strategy was created utilizing paid social media advertising such as Facebook, Instagram and YouTube. This tailored approach aimed to highlight a customer’s “success story” and establish a genuine connection with our audience, fostering a sense of shared passion. It
was necessary to ensure that the messaging felt authentic and relatable, promoting a conversation rather than a mere presentation.

03 / The Result

Gauging Success

Resonating with the hearts and minds of automotive enthusiasts across various digital platforms, the campaign yielded noteworthy engagement metrics, further demonstrating an increase in brand affinity and audience connection. In total, Kahn Media generated 304,416 video views of at least 15 seconds or more, with an average cost of $0.017 per view. On Facebook and Instagram, 36% of all viewers watched beyond the 15-second mark. Additionally, on YouTube, over half of the viewers watched for more than 30 seconds, choosing not to skip. Combining both platforms, Kahn Media accumulated 2,694,386 impressions and 615,223 post engagements (liking, sharing, commenting and viewing for 10+ seconds).