Redefining a Legacy: The Rebranding of Malco Automotive. Who is Malco Automotive? Malco Automotive is an automotive detailing brand with a long and rich legacy. Founded in 1953 by Murray Glauberman, the third generation of his family still proudly runs the privately held company. Uniquely positioned in the industry, Malco Automotive engineers and manufactures all […]
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Building Authentic Connections in the Overland Space The Challenge To create an experiential event that authentically connects leading overland and outdoor brands with top-tier journalists, influencers and subject matter experts. The goal was to move beyond traditional trade shows by fostering storytelling, education and product immersion in an inspiring environment, strengthening relationships and increasing exposure […]
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Creating Roush’s “Nitemare” Launch Video The Challenge Create an edgy and engaging launch video for Roush Performance’s new street-focused and high-performance Ford “Nitemare” F-150. With the vehicle available for only two days and a short window to launch, all aspects of video production had to be completed on a highly accelerated schedule. Our Strategy To […]
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Record-Setting Direct-To-Consumer Sales The Challenge A reputable truck and SUV suspension manufacturer had experienced record sales in 2020-21, but sales had begun to dwindle in a post-COVID economy. A partnership with Kahn Media was formed to help increase direct-to-consumer sales to the level previously seen through strategic PPC marketing using a minimal monthly budget of […]
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Launching Warrior Winches in North America Who is Warrior Winches? Warrior Winches is a United Kingdom-based family-run business. Well-known in Europe for its high-quality off-road recovery and industrial winches, the company prides itself on being guided by family values, including trust, respect, honesty and understanding. Being independent and not answerable to external investors has allowed […]
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Scaling an Exclusive Event Through Strategic Social Media Who is The Quail, A Motorsports Gathering The Quail, A Motorsports Gathering stands as the crown jewel of Monterey Car Week. For over two decades, it has provided an unparalleled experience for global automotive enthusiasts, blending the world’s rarest motorcars with gourmet culinary pavilions and luxury lifestyle […]
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Built With Intent: When Paid Media Feels Organic The Challenge Gunther Werks wanted to grow its Instagram visibility beyond automotive audiences and into luxury and fashion. However, Meta’s “Page Follow” ads only allowed static creative, limiting the brand’s strongest video and carousel assets. Our Strategy Kahn Media built a page traffic campaign that replicated “follow” […]
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Influencing Jeep’s NYC and LA Vehicle Launches Who is Jeep Jeep is one of the most iconic and recognizable American automotive brands. Starting with the production of over 600,000 Willys MBs during World War II, Jeep quickly became synonymous with rugged and capable vehicles. Over eighty years later, Jeep still sticks close to its off-road […]
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Willow Springs Reimagined: Breathing New Life into One of Southern California’s Most Iconic Tracks The campaign’s objective was to reintroduce Willow Springs International Raceway with a high-impact launch event that celebrated both the track’s storied heritage and its exciting future, while driving ticket sales through extensive pre-event promotion and strategic collaborations. Through compelling storytelling, strategic […]
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