Octavia – kahnmedia

Octavia: Ringbrothers’ 1-of-1 Aston Martin DBS Global Debut

The Challenge

Debut Octavia, a fully custom, one-of-one 1971 Aston Martin DBS, as a global automotive moment during Monterey Car Week. The objective was to position Ringbrothers as the leader in ultra-premium bespoke craftsmanship while driving sustained audience growth and maximizing earned media exposure beyond a single reveal.

Our Strategy

Kahn Media developed a six-month integrated campaign designed to build anticipation, execute a high-impact global debut and sustain momentum post-launch. The effort began with a serialized Aston Martin build series on YouTube to prime the audience ahead of the reveal, as well as giving Hot Rod Magazine a sneak peek with bi-monthly build updates. We then executed embargoed media outreach, journalist previews and on-site PR coordination at Monterey Car Week and The Quail, A Motorsports Gathering, followed by continued editorial and social amplification through post-launch and heading toward SEMA. fall automotive season.

The Results

The campaign generated more than 100 global media placements, including Top Gear, Road & Track, Hagerty, CAR Magazine, Evo and AutoWeek. During launch month alone, Ringbrothers achieved over 10 million Instagram views, 3.7 million Facebook views, a 290% increase in Instagram engagement and more than 25,000 new followers across both platforms, transforming Octavia from a vehicle reveal into a sustained global content event.