The Challenge

Gunther Werks wanted to grow its Instagram visibility beyond automotive audiences and into luxury and fashion. However, Meta’s “Page Follow” ads only allowed static creative, limiting the brand’s strongest video and carousel assets.

Our Strategy

Kahn Media built a page traffic campaign that replicated “follow” intent while enabling high-impact creative. We promoted top-performing organic content to drive discovery and encourage profile visits that converted naturally into follows.

The Results

Over six months, the campaign generated 111K+ profile visits and 17.5K+ followers. Paid efforts now drive 35-40% of Gunther Werks’ monthly follower growth while maintaining a true-to-brand visual experience.

OG Case Study from DM Team 

Built With Intent: When Paid Media Feels Organic

Challenge: A Fixed Spec

Gunther Werks, a boutique custom Porsche manufacturer with an organic following, aimed to grow its Instagram presence and increase brand visibility among automotive enthusiasts, and, more importantly, among new audiences in the luxury and fashion spaces who weren’t already aware of the brand. While Meta’s “Page Follow” campaign ads seemed like a natural fit, they came with a significant limitation: only static ads were allowed. For a brand known for its high-end, visually immersive content, this posed a unique challenge: how to grow a following without using the dynamic video and carousel assets that performed best organically. Kahn Media was tasked with finding a way to work around these constraints while staying true to the brand’s visual identity and growth goals.

Tactic: Tuned for Discovery

Kahn Media’s digital marketing team implemented a page traffic campaign that emulated the intent of a traditional “Page Follow” campaign, but with greater flexibility and creative impact. Rather than relying on static ads, the campaign was built around Gunther Werks’ top-performing organic content, preserving the visual quality and storytelling that defines the brand. This approach emphasized discovery over direct action, allowing users to engage with content that felt native to the platform and to explore Gunther Werks’ Instagram profile organically. 

Result: Proven Performance

By promoting content that was already resonating with the target audience, the campaign attracted new streams of qualified traffic to the page, encouraging follows as a natural next step. Because the ads mirrored the authentic look and feel of Gunther Werks’ feed, users received a true-to-brand experience from the start, increasing the likelihood that new followers would be both aligned and engaged long term. This strategic shift not only maintained visual consistency and authenticity but also turned a platform limitation into an opportunity for a more meaningful connection.

Since launch, the campaign has driven consistent, high-quality follower growth by combining strong creative with a strategic workaround to Meta’s ad limitations. Over a six-month period, ads drove more than 111,000 profile visits and generated over 17,500 followers through page traffic campaigns. Paid campaigns now account for approximately 35-40% of total monthly profile follower growth.