Who Is Aeromotive?

Aeromotive Inc. is a high-performance aftermarket manufacturer specializing in fuel-delivery and fuel-system components for off-road, late-model, muscle cars, street rod, drag racing, tuner, sports car, marine and powersports applications. Utilizing aerospace tolerances and procedures, along with three generations of track experience and a meticulous approach to engineering, Aeromotive offers the pinnacle of performance fuel delivery for both consumers and competitors.

The Challenge

Aeromotive partnered with Kahn Media to grow direct-to-consumer sales through existing online channels. Before working with Kahn Media, the brand relied heavily on its distribution network and had done minimal digital advertising. 

Our Strategy

Kahn Media’s digital marketing team analyzed Aeromotive’s core customer demographics and top conversion paths to identify five key audience segments. Separate digital sales funnels were built for each, incorporating campaigns across Facebook, Instagram, YouTube and Amazon with tailored content and messaging to drive engagement and conversion.

To strengthen the customer journey, Kahn Media also collaborated with a development partner to streamline the website’s purchasing process. Supporting these efforts, our team created a comprehensive social media, PR, and influencer marketing strategy to enhance brand awareness and direct interested audiences toward making a purchase.

Key Steps Taken

• Performed a full audit of Aeromotive’s marketing efforts in preparation for its shift to direct-to-consumer sales. 
• Identified five separate key audiences for Aeromotive to target through D2C sales. 
• Streamlined and enhanced Aeromotive’s website to make purchasing easier. 
• Created a comprehensive digital marketing strategy to target new audiences. 
• Integrated key content creators to help increase awareness and sales of Aeromotive products. 
• Started PR campaigns around new Aeromotive offerings to raise product awareness among the media. 

The Results

Through this multi-channel, data-driven approach, Aeromotive achieved a 199.2% year-over-year increase in direct sales and successfully established a sustainable direct-to-consumer revenue stream.