The Challenge

A reputable truck and SUV suspension manufacturer had experienced record sales in 2020-21, but sales had begun to dwindle in a post-COVID economy. A partnership with Kahn Media was formed to help increase direct-to-consumer sales to the level previously seen through strategic PPC marketing using a minimal monthly budget of under $10K. The brand had not previously utilized any paid digital marketing, so the Kahn Media team was tasked with creating a new strategy and campaign structure from the ground up.

Our Strategy

Kahn Media’s digital marketing experts conducted an in-depth analysis of core customer

demographics and closely worked with the brand to identify specific top-selling product lines and

applications. Next, a multi-channel strategy was created utilizing paid search engines and social

media advertising, each with highly-segmented ads targeting one specific vehicle make and

model. Multiple ad formats and imagery were run simultaneously, with messaging highlighting the product’s convenience and quality. Recognizing the brand’s higher price point and longer sales cycle, a heavy emphasis was put on re-targeting across all platforms to maintain a consistent digital presence once a prospect had shown interest.

The Results

Using this multi-channel digital sales strategy, the new campaigns generated an average of

4,963.65% ROI from September 2022 to September 2023 using a conservative budget. August

2023 had the highest sales of this period, with a total of $739,382.54 revenue generated and an

8,767.10% return on ad spend. August 2023 sales figures represented a 117.61% increase from the previous year.

The record-setting campaign was recognized with an AVA Gold Award in the Digital Marketing Campaign category, highlighting the effectiveness of Kahn Media’s data-driven strategy and execution.