The Challenge

Fat Fender Garage’s complete truck builds get a lot of attention, but its e-commerce parts business is just as critical a component of its overall growth strategy. With numerous competitors entering the already crowded vintage truck market, Fat Fender Garage could no longer rely solely on the high quality and innovation of its parts to stand out. The challenge was to create a strategy that enabled Fat Fender Garage to fend off its competition, capture more market share and sustain its strong trend of year-over-year growth.

Our Strategy

Kahn Media’s strategy for keeping Fat Fender Garage ahead of its competitors was two-fold. First, we created a new multi-faceted digital marketing campaign. Digital ads on Meta and YouTube helped generate website traffic, engagement and retargeting. Google Shopping and search ads targeted potential customers further down the funnel. Next, an email marketing campaign was launched to re-engage existing customers and capture new ones. A combination of automated and bespoke promotional emails opened a new revenue channel for Fat Fender Garage.

The Results

Both our digital and email marketing efforts generated just over $1 million in revenue for Fat Fender Garage in the first three months. Our digital marketing campaign achieved a staggering 2,931% return on ad spend, while our email efforts accounted for 31.1% of purchases on Fat Fender Garage’s e-commerce site. Together, the dual campaigns have contributed significantly to Fat Fender Garage’s bottom line and continued growth.