Built to Shine: Lighting the Path to Scalable Growth
The Challenge
Cutting Through the Fog
Rigid Industries, a leader in premium off-road and aftermarket lighting, operates in a fast-moving, highly competitive industry. In a saturated marketplace with aggressive competition and constantly shifting consumer demand, the challenge was to create a digital strategy that sustained strong returns while scaling visibility and sales across Meta and Google platforms.
Our Strategy
Navigating the Terrain
Kahn Media built a full-funnel paid media strategy for Rigid Industries. Meta campaigns guided customers from discovery to purchase through engagement, traffic, product-focused sales and retargeting initiatives to convert high-intent shoppers. Efforts on Google captured demand through branded and product-specific search campaigns, supported by shopping ads and a dedicated YouTube video view campaign to strengthen upper-funnel visibility. Ongoing optimizations based on first-party data and top-performing products ensured the funnel remained efficient, scalable and aligned with revenue and ROAS goals.
The Results
Performance That Shines
Rigid Industries’ paid digital campaigns consistently exceed Kahn Media’s 500% blended return on ad spend benchmark. In 2025, the strategy generated over $700K in revenue, maintaining an average blended return of nearly 7X. As the funnel matured, performance strengthened further, with multiple periods surpassing 1,000% ROAS across both Meta and Google platforms. By early 2026, results reached a new high, generating more than $125K in revenue in a single month at a 1,759% blended ROAS, reinforcing paid media as a scalable and reliable revenue driver for Rigid Industries.
