Becoming a Global Automotive Icon:
The Ringbrothers Success Story

Service Categories: Social Media, Creative, Public Relations

Who is Ringbrothers?

Jim and Mike Ring spent much of their youth in rural Wisconsin tinkering with automobiles. The brothers’ hobby and passion quickly became a business when they founded Ringbrothers. Originally a small-town body shop, Ringbrothers has become widely known for designing, engineering and building bespoke automotive creations in the heart of America. Each build blends extremely high levels of craftsmanship and attention to detail with creativity and out-of-the-box thinking, making them truly one-of-a-kind creations. Beyond its builds, Ringbrothers also expanded its business model to include manufacturing and selling high-end billet aluminum and carbon-fiber automotive accessories directly to consumers.

The Challenge

While Ringbrothers was known to some hardcore automotive enthusiasts, the challenge was to elevate the small-town builder into a true global phenomenon. Significantly increasing Ringbrothers’ brand awareness was necessary to support its e-commerce channel of selling billet parts and accessories. Developing a higher level of recognition was also critical to fend off a growing number of car-building competitors and attract well-funded buyers for Ringbrothers’ one-off creations.

Our Strategy

Initially, our strategy to elevate Ringbrothers’ brand awareness focused on public relations to generate interest among the automotive media. While that PR effort continues, the overall scope of our services has greatly expanded over our decade-long relationship with Ringbrothers. We now effectively serve as a turn-key marketing department for the brand, supporting it with almost every one of our internal teams. Beyond public relations, Ringbrothers has entrusted us to run its social media accounts. Our digital marketing experts create effective campaigns to increase Ringbrothers’ e-commerce sales of its billet and carbon-fiber accessories. Further support comes from our creative team, which makes engaging social media content, advertising and social graphics, and booth designs for major industry shows.

Key Steps Taken

• Greatly expanded Ringbrothers’ brand awareness through a decade-long public relations campaign targeting both enthusiast and non-endemic outlets, resulting in nationwide and international coverage.
• Curate and create content for Ringbrothers’ social media channels daily to ensure continuous organic growth across all platforms.
• Creating, running and optimizing all digital marketing campaigns by using the bespoke builds to promote the brand, maximize ROI and grow Ringbrother’s direct-to-consumer sales. 
• Support all social media and digital marketing efforts with unique and engaging content.
• Design eye-catching booths for major industry events like the SEMA Show and The Quail, A Motorsports Gathering.
• Coordinate media attendance and handle on-site support and logistics for multiple press conferences and vehicle unveilings during the SEMA Show.
• Continuous outreach to the media for exclusive driving experiences and in-depth looks at Ringbrothers’ bespoke creations.

The Results

Our long-term relationship and work with Ringbrothers have helped it transition from a small-town shop to one of the most respected and recognized names in the world of custom cars. Ringbrothers’ builds have been featured in top-tier global outlets like Top Gear and Goodwood, earned the prestigious SEMA Battle of the Builders titles in both 2019 and 2022 and continue to draw widespread acclaim from industry leaders and enthusiasts alike. Working closely with Ringbrothers, we maximize media interest in the brand’s annual tradition of unveiling its groundbreaking builds at the SEMA Show. That attentiveness goes beyond a singular show and is sustained via exclusive media drives, events, social media and regular features in both endemic and non-endemic outlets. Building Ringbrothers’ brand awareness and our digital marketing efforts have also resulted in regular six-figure monthly sales for its e-commerce channel.

Quote from Nancy Ring: 

“Ringbrothers would not be where we are today if not for partnering with Kahn Media some years ago. Dan and his team of hardworking and honest players are always ready to step into action on our behalf and provide solid professional guidance. We have watched our brand and sales soar to new heights. We trust them implicitly and believe a large part of our success has their fingerprints all over it. Dan fosters a culture of good old-fashioned honesty that is not only refreshing but builds lasting trust. Don’t bother with other marketing companies; you can’t go wrong with Kahn Media.”

NANCY RING

Partner/CFO

Ringbrothers