The Challenge

Create an edgy and engaging launch video for Roush Performance’s new street-focused and high-performance Ford “Nitemare” F-150. With the vehicle available for only two days and a short window to launch, all aspects of video production had to be completed on a highly accelerated schedule.

Our Strategy

To match the more sinister theme of “Nitemare,” the Kahn Media team executed two consecutive nighttime shoots in downtown Los Angeles. Working within a tight time frame required a comprehensive pre-production strategy, along with a detailed shot list and storyboard, to ensure all shots were captured.

The Results

Since its debut, the “Nitemare” launch video has garnered 3.5 million views on YouTube, 60,000 on Instagram and an additional 142,000 on TikTok. The video also won a Platinum dotCOMM Award in the Short Form Video Category.