The Challenge

To create an experiential event that authentically connects leading overland and outdoor brands with top-tier journalists, influencers and subject matter experts. The goal was to move beyond traditional trade shows by fostering storytelling, education and product immersion in an inspiring environment, strengthening relationships and increasing exposure for participating brands like OPTIMA Batteries, Mooflate, ModVans, Guzzle H2O, HitchFire, Hellwig Products, Proud Source, ShiftPod, Montucky Cold Snacks, Canyon Coolers, Coast, Forrest Tool Co., OnX Offroad, RIGID Industries, Tuff Stuff Overland, Lance Camper and Milestar Tires.

The Work

Hosted in Big Bear, California, the Overland Summit brought together more than a dozen top outdoor and automotive brands and 10 leading media outlets, including The Drive, Overland Journal, Men’s Journal, GearJunkie, Recoil/Offgrid, OVR, The Manual and creators such as Adam Swords and TRDJohn. 

The event featured two full days of trail runs, hands-on brand activations, expert-led sessions and networking opportunities. OPTIMA Batteries served as the title sponsor, powering the event’s basecamp and showcasing its ORANGETOP lithium technology in real-world use.

We facilitated product demonstrations, photography and drone coverage, providing brands with premium content for their marketing channels while ensuring meaningful face time between media and brand representatives.

The Results

The Overland Summit successfully elevated all participating brands by generating substantial earned media coverage and digital engagement across endemic and lifestyle outlets. Attendees shared real-time experiences and product features with a combined reach in the millions across social media and editorial platforms, positioning OPTIMA and fellow sponsors as authentic voices in the overland and adventure space.

Beyond the coverage, the event strengthened community ties between brands, media and creators, achieving the Traction Series goal of helping brands slow down, tell their stories and demonstrate their products authentically in the field